Reinventing The Wheel

Can you guess the one way to stop an INVINCIBLE bike?

No it’s not kryptonite, silly cyclist.

We’re talking about brakes! Specifically, the brakes we equipped our new INVINCIBLE bike with!

For a bike to truly be INVINCIBLE, it needs to ride on tires that are beefy enough to eat curbs for breakfast without being fat and clunky.

After months of testing, we found the happy medium

When it comes to building the world’s best bike, every component counts.

None, however is more important to your comfort than your saddle.

Let’s dive into the details of how we chose Invincible’s seat and what we cared about.

Check out our first behind the scenes update from “Factory X” where Invincible is being made!

If it’s true that there’s a special place in hell for bike thieves, then these pranksters deserve their own section of heaven.