“Rome wasn’t built in a day.”
That’s what we remind ourselves anytime we get frustrated by how long it takes to produce a great, new product.
We’ve come to terms with the fact there are no shortcuts to quality, especially when it comes to making the world’s best bike light.
But now that we’ve figured out the hard stuff, we’re producing your new favorite light en masse and it’s a thing of beauty.
Don’t believe us? See for yourself:
The excitement level at Fortified HQ is reaching frightening new heights as we rapidly approach the best day of our collective lives.
That glorious day, of course, is the day that we get to deliver the world’s best bike lights to you, the world’s most supportive backers.
The big news of the day is that our rockstar Director of Ops, Bruno, has just returned from our factory in Shenzhen where manufacturing has begun.
In addition to brightening our office with his presence, Bruno came bearing wonderful gifts. No, we’re not talking about the traditional Chinese New Years masks we requested (although those are pretty nifty).
We’re talking about the golden samples of your new favorite bike light!
These magnificent samples are particularly encouraging because, unlike our prototypes, they were produced using the same molds and process that we’ll be using for mass production.
Check out the video below to see the samples in action and hear a brief rundown of the timeline for delivery.
The current atmosphere at Fortified HQ can be best described as giddy. That’s because, after months of tweaks, banging our heads against the wall and exciting breakthroughs, manufacturing has begun!
Shipping is scheduled for the 2nd week of February. In fact, we’ve got Bruno, our rockstar Director of Ops, on the factory floor right now and he’s passed along some pictures to document the process.
We are always 100% transparent and want to show you everything, so check out the photos below and let us know what other parts of the process you’d like to see from the inside. As always, we’ll do our best to oblige.
Sample on-site daily update from Bruno to Fortified HQ (click to enlarge)
Update: Shipping for Early Bird backers starts in 1 week! Other backers, shortly thereafter.
“Slava, is your next blog post going to be about Apple again?” asked Dave Auerbach, a friend and social entrepreneur from MIT. “Nope,” I responded.
I lied. Continue reading
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