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Reinventing The Wheel

Behind the scenes with Bike Engineers and Entrepreneurs. Fortified Bicycle Alliance.

Category: Entrepreneurship (page 1 of 3)

Take a Sneak-Peak at our Newest Toy

Dearest Cycling Friends,

It’s been far too long since our last chat. Have you been working out? You look fantastic.

Now that the snow has melted and cycling season is in full-force, we wanted to give you a few updates on what the world’s toughest bike company is up to.

  1. The Aviator and Afterburner have lived up to their billing as the World’s Best Bike Lights. We’re not one to toot our own horn, so we’ll let the internets toot it on our behalf:

  1. Our new anti-theft seat security, Payback, eclipsed its Kickstarter goal within 48 hours and is thriving. If you want us to protect your ass or just watch us confront a bike thief on camera, check it out here.
  2. We have a new, super-secret product we’ll be unveiling this summer. It’s still in stealth mode so we can’t spill the beans, but those of you with a background in detective work migghhtt be able to piece the clues together from the picture below ; )

Any guesses?

Aviator and Afterburner: They’re Here and They’re Spectacular

Although we’re buried under layers of Boston snow, the atmosphere at Fortified HQ is unseasonably sweltering.

For that, we can thank the invaluable, sincere support from the world’s best backers and the exciting breakthrough we’ve made on the world’s best bike lights.

We’ve just received our first 100 Aviators and Afterburners from our manufacturers in Shenzhen and they are downright glorious. We’ve rush-ordered 4,900 more (expedited shipping costs be damned!) which will come later this month.

From the seamless collar-locking that’s smoother than butter to the entirely-too-gratifying button-push that emits the perfect “click,” everything is just right.

But that’s enough words for now – we’ll let the pictures speak for themselves.

Screen Shot 2015-02-05 at 11.55.52 AM

Bike Light Manufacturing has Begun!

The current atmosphere at Fortified HQ can be best described as giddy. That’s because, after months of tweaks, banging our heads against the wall and exciting breakthroughs, manufacturing has begun!

Shipping is scheduled for the 2nd week of February. In fact, we’ve got Bruno, our rockstar Director of Ops, on the factory floor right now and he’s passed along some pictures to document the process.

We are always 100% transparent and want to show you everything, so check out the photos below and let us know what other parts of the process you’d like to see from the inside. As always, we’ll do our best to oblige.

Die cast parts just after they’ve been powder coated

Press fitting the parts together

Installing the printed circuit board with LED

Adding the lens

 

 

 

 

Charging and testing battery reliability

 

Sample on-site daily update from Bruno to Fortified HQ (click to enlarge)

Manufacturing with One Hand Tied Behind our Back

Hi all,

Time for us to give you an update on how these lights are progressing.

Delivery Date: It’s mid-January now. That means you can’t give these as holiday gifts – and that makes us really sad. Our advisors remind us, “that’s the nature of startups,” but such reassurances aren’t going to diminish our commitment to getting you the world’s best bike lights as soon as possible.

The Problem: The bike lights have 3 unresolved bugs:

1. Front housing is loose (recently solved! See below for details)

2. Lens on/off button is hard to push

3. Secret battery door is hard to open

The Good News: We know exactly how to solve each “bug.”

The Bad News: We are limited in the changes we can make because we’ve already started the tooling (molds) for the bike lights. We can tweak these molds, but the tweaks must be “steel-safe“. While we’d love to create new tooling, this would push us back 60-90 days - and you can’t wait that long. Subsequently, our engineers are basically designing solutions with one of their hands tied behind their backs.

The Solution: Jonathan, our brilliant new MechE, came up with several workarounds. In short, he came up with a clever way to machine the parts after they come out of the mold, which enables us to test our various solutions to each problem.

Here are a couple pictures we wanted to show you of items we’ve recently machined.

Orange arrows point to the groove that controls the locking of the battery door. These machined “jigs” are designed to dial in the battery collar locking/unlocking tightness. Too loose = water ingress. Too tight and it’s hard to open. We wish we did these 12 months ago but each sample costs ~$1000 and we didn’t have enough money then. Pennywise, pound foolish. Lesson learned.

The front housing of the light was loose. Jonathan, came up with a clever solution: he added “fins” (green arrows) that fit into “holes” (pink arrows) and keep the housing from moving. We’ll explain the jiu-jitsu genius of this over a beer another time, but it is genius.

Next Steps: We’ve been on the phone with the factory from 9-10:30pm four night/week for the last 3 months in order to get these solution implemented. In the coming weeks, our factory will mirror these prototypes in preparation for mass production. Once our solutions have been approved, our Director of Operations (Bruno) will be traveling to Shenzhen to oversee production.

Thanks for sticking it through with us - we can’t tell you how much we appreciate your support.

Why I Bike

Why I Bike (And How It Almost Killed Me) by Slava Menn as told to Tom Layman

Freedom. That’s why I got on a bike, and that’s why I’m never getting off.

I jumped on a bike 10 years ago, timid as all hell, sticking to the bike lanes, afraid to make moves in the busy, crowded streets of Boston. Then I got a helmet. Then I started riding with confidence and fell in love. And then my new love almost killed me.

My first week on a bike I was in the Back Bay of Boston during a rainy, bone chilling November commute home from work. I moved to the left lane on a busy three lane street and prepared to take a left turn when my front wheel got caught in an expansion joint and I somersaulted over the handlebars. Lying on the pavement I saw the my life flash before my eyes in the form of a black Lincoln Towncar approaching my face. Summoning my inner-ninja in a way that only life-endangering encounters can inspire, I rolled out of the way and onto the curb.

Rattled and road rashed, I took solace in a hotel reception to wash my cuts, compose myself. But something funny and magical happened as I assessed the damage: I realize that this wouldn’t be my downfall. Since that experience, I’ve been riding hard and haven’t looked back.

I occasionally take the subway or drive and around the city, but I’m most free when I’m on my bike. Instead of being underground like a rat or fighting other drivers in my car, I get to ride along the tree-lined Charles River. All it took was a little exercise and endorphins, and I was hooked. So hooked, that I started making rugged urban bike lights.

We started Fortified Bike to make biking a safer and more convenient joy for everybody in an urban environment and hope that by sharing our stories, we could encourage you to share yours.

So what’s your story? Why do you ride and what has it taught you?

Leave a comment or email us at whyIbike@fortifiedbike.com and we’ll interview you for our blog.

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