In 2012, a friend of ours was hit by a car while biking down Commonwealth Avenue after his lights were stolen. 

He survived, but his experience showed us that city cyclists needed a champion to design gear that keeps cyclists safe and empowers them to ride with confidence. 

That same year, we designed our first product: an anti-theft bike light. But that was just the beginning. 

Since then, we've been creating bicycle products to push our mission forward.  After 4 years of learning, designing and riding, we're ready to share our our greatest product ever: INVINCIBLE.